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Kaban ng Hiyas
Congressional Library

ARK Logo

Kaban ng Hiyas
Congressional Library

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Book Details

Book cover
psychology

All Marketers Are Liars

Author

Rick Bass

Call Number

PL 990189 FP0X 8537 2006

Accession Number

61956kh

PUBLICATION YEAR

2022

Keywords

Storytelling, Marketing, Perceptions, Narratives, Brand Success

Book Summary

In "All Marketers Are Liars," Rick Bass explores the power of storytelling in marketing, emphasizing how effective narratives can shape consumer perceptions and drive brand success.

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