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Kaban ng Hiyas
Congressional Library

ARK Logo

Kaban ng Hiyas
Congressional Library

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Book Details

Book cover
marketing

Cashvertising

Author

Ken Blanchard;Patricia Zigarmi;Drea Zigarmi

Call Number

PL 226408 6YK 2294 2017

Accession Number

34769kh

PUBLICATION YEAR

2010

Keywords

Consumer behavior, psychology, advertising strategies, sales, attention.

Book Summary

"Cashvertising" by Ken Blanchard, Patricia Zigarmi, and Drea Zigarmi is a comprehensive guide that delves into the psychology of consumer behavior, offering practical strategies for crafting compelling advertisements that effectively drive sales and capture the attention of potential customers.

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