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Kaban ng Hiyas
Congressional Library

ARK Logo

Kaban ng Hiyas
Congressional Library

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Book Details

Book cover
Science

Made To Stick

Author

Haden Blackman;John Ostrander;Scott Allie; Jan Duursema; Stephen Thompson; Tomas Giorello; Dan Parsons; Ray Krissing

Call Number

KH334422.7Z 7510 2001

Accession Number

18429kh

PUBLICATION YEAR

2025

Keywords

Advertising, Urban Myths, Compelling Stories, Sticky Ideas, Communication

Book Summary

examines advertising campaigns, urban myths and compelling stories to determine the six traits that make ideas stick in our brains, so you don’t just know why you remember some things better than others, but can also spread your own ideas more easily among the right people.

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