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Kaban ng Hiyas
Congressional Library

ARK Logo

Kaban ng Hiyas
Congressional Library

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Book Details

Book cover
marketing

The Fortune Cookie Principle

Author

Kurt Eichenwald

Call Number

PL 24616 FVK6F 4072 2004

Accession Number

30422pl

PUBLICATION YEAR

2010

Keywords

Storytelling, Branding, Narrative, Engagement, Audience

Book Summary

"The Fortune Cookie Principle" by Kurt Eichenwald explores the crucial role of storytelling in building powerful brands, illustrating how businesses can create compelling narratives to engage and connect with their audiences effectively.

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