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Kaban ng Hiyas
Congressional Library

ARK Logo

Kaban ng Hiyas
Congressional Library

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Book Details

Book cover
money

Buyology

Author

J. Chance;A. Siewers

Call Number

PL 171327 G9F 9232 1984

Accession Number

42255pl

PUBLICATION YEAR

2014

Keywords

Consumer behavior, Marketing psychology, Subconscious influences, Purchasing decisions, Neuromarketing

Book Summary

"Buyology" by J. Chance and A. Siewers explores the hidden motivations and subconscious influences that drive consumer purchasing decisions, revealing the complex interplay between marketing tactics and human psychology.

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