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Kaban ng Hiyas
Congressional Library

ARK Logo

Kaban ng Hiyas
Congressional Library

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Book Details

Book cover
psychology

Permission Marketing

Author

Brian Doyle;Mary Miller Doyle

Call Number

KH436807.7ZETJ 9406 2008

Accession Number

98248kh

PUBLICATION YEAR

2017

Keywords

Permission, Consumer Consent, Relationships, Trust, Marketing Messages

Book Summary

"Permission Marketing" by Brian Doyle and Mary Miller Doyle explores the revolutionary concept of gaining consumer consent to receive marketing messages, focusing on building long-term relationships and trust rather than interruptive advertising tactics.

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